As the new keyword tool IM Eye is about to be released, let’s brainstorm some idea of how to use it best. The tool is unique so ideas can also be unique – it’s not just about old and boring keyword research as we know it.
The first idea I’d want to try is finding some golden niches. IM Eye can give you all good keywords by traffic and competition you specify. So you can get keywords with maximal traffic an minimal competition. That means some underused opportunities. On various marketing forums people sniff around for ideas, they lurk around hoping someone would accidentally spill the beans about their niches. This tool eliminated the need to stalk, it gives you all the opportunities right off the bat.
But let me carry the idea further. Why not find keywords that have most traffic, but reasonable competition. By reasonable I mean the competition that is possible to beat for you. Obviously it will be different for every person. But this is more of an ambitious project. Imagine if you can beat a major keyword out there and you would know how much it would take to beat it right from the start. Again, IM Eye will make it easy by putting things into perspective and giving you all the keywords on one page for comparison.
Now, there are also some other factors, like ecommerce presence, video marketing opportunities, article marketing opportunities and so on. So the ideas are endless, I could sit here all day brainstorming them.