When I was just starting out, there was one program that has taught me a lot about not only PPC, but Internet marketing over all. I’m talking about Commission Blueprint. This product was mainly about PPC but there were other aspects too, and the whole experience gave me a lot of practice.
I’ve learned a lot about keyword research more than anything. And that is very important whatever you do, PPC or SEO. I then realized that SEO is not that hard or time consuming if you do the research right. In fact, you can rank and be getting traffic in a matter of hours. That’s when I really picked up the search engine optimization and getting free traffic.
That has given me an edge and have no spend, it’s a lot easier to make money, even if the keywords aren’t the best converting ones. And scaling business doesn’t mean spending more, it simply means adding more keywords. Powerful stuff.